Monday, September 30, 2019

Encs 282 Assignment Sheet: Rhetorical Analysis

ENCS 282 Assignment Sheet: Rhetorical Analysis The purpose of this assignment is to pick a particular rhetorical message (that is, a message that attempts to persuade you to do or to believe something) and analyze the content of that message to determine the purpose, intended audience, argument, persuasive strategies, and modes of appeal that the message employs. In order to do this, I will assign you an image/video (I call it an artifact) from science/engineering – students in Jordan’s tutorials will have to analyse this image: ttp://www. geek. com/wp-content/uploads/2009/05/intel_ad_campaign_rock_stars. jpg Students in Nancy’s tutorials will analyse this commercial: http://www. youtube. com/watch? v=wGSHKNacB6Q Both images/videos are attempting to persuade a particular audience. Your goal will be to understand the basic structure of an attempt at persuasion in order to see how persuasion works. Your assignment will be due on the 26th of March 2013. Please adher e to the following guidelines: ) Examine/watch your artifact carefully, and identify the main claim being made. 2) Begin your paper with an introductory paragraph which overviews the main strategies of persuasion that the artifact employs. 3) Next, you will be required to write a Toulmin’s model of warranted assent diagram to explain the attempts to persuade the reader. This includes a demonstration of the major claims made in the artifact and the warrant for those claims, as well as the implied justification of the artifact’s claims.This section should be at least two paragraphs and at most four paragraphs long. 4) Next identify the intended audience for the image/video and analyze whether or not the ways in which the argument that the media makes is uniquely fit for that particular audience. This section should be at least two paragraphs long. You should write about the article’s language, tone, and style, and how these features help define the audience. 5) Th en, you will critique each of the artifact’s justifications.This section should also be at least two paragraphs long. Why shouldn’t we agree with this claim? Is the justification offered a good one? What can the essay do better to be more persuasive? 6) Finally, craft a conclusion that reviews both your explanations of the justifications of the media’s position and your critique of those justifications. 7) Each rhetorical analysis paper should be between 3 and 5 pages long. The papers should be double-spaced and use Times New Roman font and 1† margins.

Decision modeling and analysis Essay

Case Problem1: Production Strategy: Here, there is a production management in the Better Fitness, Inc. (BFI) which manufactures two types of machines (BodyPlus100 and BodyPlus200). The detailed math has been done in the report as per the statistics given for its production of the two varieties of the machines. The raw material costs in each section consisting in the manufacture of the specific machine (either BodyPlus100 or BodyPlus200). The labor costs are also given which sums up the production cost of the machine so as to calculate the total cost for its manufacture. The net profits are calculated and recommended that the manufacture of one BodyPlus100 machine provides more profit than that is produced in the manufacture of one BodyPlus200 machine. As the net profit made per hour in the manufacture of one BodyPlus100 is $24.73 and where as, the net profit made per hour in the manufacture of one BodyPlus200 is $19.83 Case Problem2: Solutions Plus: In this case issue, the company Solutions Plus is an industrial chemicals company that produces specialized cleaning fluids and solvents for a wide variety of applications. The main issue is that this company has been invited to forward a bid to supply Great North American railroad with a cleaning fluid for locomotives. The main case is to deal with the math related to the production cost and the shipping from two different places (Cincinnati and Oakland, California). The Solution Plus itself cannot produce and deliver the entire amount of required gallons of the cleaning agent and considering the larger distances to ship these cleaning agents, the shipping charges are also included as the expenditure for manufacturing the cleaning agent. The bid has is sent after deciding that the entire production from Cincinnati and Oakland, California shorts the exact requirement of the cleaning agents from eleven (11) different locations in America.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Since the requirement is not exactly met, the supply of the cleaning agents to Pendleton is made short of 17,615 gallons. The reason only Pendleton is made short of its required deal because, the shipping costs are more to the place from Cincinnati. Also, specified that only 500,000 gallons of cleaning agent can be supplied from Cincinnati and only 50,000 gallons can be sent to any location from Oakland, California. The bid is for a contract of two years. So the shipping costs may vary after one year as the fuel rates might fluctuate. So the Director of marketing of Solution Plus has to bid now fore sighting the fluctuations in the fuel price. Hence, due to the restriction of the total number of gallons supplied from Cincinnati, we could only supply 972,937 gallons of the locomotives cleaning agent to the 11 different locations where the exact requirement is 990,522 gallons of the cleaning agent. When the bid is made for $1,821,214.39 for one year, then the net profit that is made in one year is $237,749.72

Sunday, September 29, 2019

Angels Demons Chapter 46-48

46 The Secret Vatican Archives are located at the far end of the Borgia Courtyard directly up a hill from the Gate of Santa Ana. They contain over 20,000 volumes and are rumored to hold such treasures as Leonardo da Vinci's missing diaries and even unpublished books of the Holy Bible. Langdon strode powerfully up the deserted Via della Fondamenta toward the archives, his mind barely able to accept that he was about to be granted access. Vittoria was at his side, keeping pace effortlessly. Her almond-scented hair tossed lightly in the breeze, and Langdon breathed it in. He felt his thoughts straying and reeled himself back. Vittoria said, â€Å"You going to tell me what we're looking for?† â€Å"A little book written by a guy named Galileo.† She sounded surprised. â€Å"You don't mess around. What's in it?† â€Å"It is supposed to contain something called il segno.† â€Å"The sign?† â€Å"Sign, clue, signal†¦ depends on your translation.† â€Å"Sign to what?† Langdon picked up the pace. â€Å"A secret location. Galileo's Illuminati needed to protect themselves from the Vatican, so they founded an ultrasecret Illuminati meeting place here in Rome. They called it The Church of Illumination.† â€Å"Pretty bold calling a satanic lair a church.† Langdon shook his head. â€Å"Galileo's Illuminati were not the least bit satanic. They were scientists who revered enlightenment. Their meeting place was simply where they could safely congregate and discuss topics forbidden by the Vatican. Although we know the secret lair existed, to this day nobody has ever located it.† â€Å"Sounds like the Illuminati know how to keep a secret.† â€Å"Absolutely. In fact, they never revealed the location of their hideaway to anyone outside the brotherhood. This secrecy protected them, but it also posed a problem when it came to recruiting new members.† â€Å"They couldn't grow if they couldn't advertise,† Vittoria said, her legs and mind keeping perfect pace. â€Å"Exactly. Word of Galileo's brotherhood started to spread in the 1630s, and scientists from around the world made secret pilgrimages to Rome hoping to join the Illuminati†¦ eager for a chance to look through Galileo's telescope and hear the master's ideas. Unfortunately, though, because of the Illuminati's secrecy, scientists arriving in Rome never knew where to go for the meetings or to whom they could safely speak. The Illuminati wanted new blood, but they could not afford to risk their secrecy by making their whereabouts known.† Vittoria frowned. â€Å"Sounds like a situazione senza soluzione.† â€Å"Exactly. A catch-22, as we would say.† â€Å"So what did they do?† â€Å"They were scientists. They examined the problem and found a solution. A brilliant one, actually. The Illuminati created a kind of ingenious map directing scientists to their sanctuary.† Vittoria looked suddenly skeptical and slowed. â€Å"A map? Sounds careless. If a copy fell into the wrong hands†¦Ã¢â‚¬  â€Å"It couldn't,† Langdon said. â€Å"No copies existed anywhere. It was not the kind of map that fit on paper. It was enormous. A blazed trail of sorts across the city.† Vittoria slowed even further. â€Å"Arrows painted on sidewalks?† â€Å"In a sense, yes, but much more subtle. The map consisted of a series of carefully concealed symbolic markers placed in public locations around the city. One marker led to the next†¦ and the next†¦ a trail†¦ eventually leading to the Illuminati lair.† Vittoria eyed him askance. â€Å"Sounds like a treasure hunt.† Langdon chuckled. â€Å"In a manner of speaking, it is. The Illuminati called their string of markers ‘The Path of Illumination,' and anyone who wanted to join the brotherhood had to follow it all the way to the end. A kind of test.† â€Å"But if the Vatican wanted to find the Illuminati,† Vittoria argued, â€Å"couldn't they simply follow the markers?† â€Å"No. The path was hidden. A puzzle, constructed in such a way that only certain people would have the ability to track the markers and figure out where the Illuminati church was hidden. The Illuminati intended it as a kind of initiation, functioning not only as a security measure but also as a screening process to ensure that only the brightest scientists arrived at their door.† â€Å"I don't buy it. In the 1600s the clergy were some of the most educated men in the world. If these markers were in public locations, certainly there existed members of the Vatican who could have figured it out.† â€Å"Sure,† Langdon said, â€Å"if they had known about the markers. But they didn't. And they never noticed them because the Illuminati designed them in such a way that clerics would never suspect what they were. They used a method known in symbology as dissimulation.† â€Å"Camouflage.† Langdon was impressed. â€Å"You know the term.† â€Å"Dissimulacione,† she said. â€Å"Nature's best defense. Try spotting a trumpet fish floating vertically in seagrass.† â€Å"Okay,† Langdon said. â€Å"The Illuminati used the same concept. They created markers that faded into the backdrop of ancient Rome. They couldn't use ambigrams or scientific symbology because it would be far too conspicuous, so they called on an Illuminati artist – the same anonymous prodigy who had created their ambigrammatic symbol ‘Illuminati' – and they commissioned him to carve four sculptures.† â€Å"Illuminati sculptures?† â€Å"Yes, sculptures with two strict guidelines. First, the sculptures had to look like the rest of the artwork in Rome†¦ artwork that the Vatican would never suspect belonged to the Illuminati.† â€Å"Religious art.† Langdon nodded, feeling a tinge of excitement, talking faster now. â€Å"And the second guideline was that the four sculptures had to have very specific themes. Each piece needed to be a subtle tribute to one of the four elements of science.† â€Å"Four elements?† Vittoria said. â€Å"There are over a hundred.† â€Å"Not in the 1600s,† Langdon reminded her. â€Å"Early alchemists believed the entire universe was made up of only four substances: Earth, Air, Fire, and Water.† The early cross, Langdon knew, was the most common symbol of the four elements – four arms representing Earth, Air, Fire, and Water. Beyond that, though, there existed literally dozens of symbolic occurrences of Earth, Air, Fire, and Water throughout history – the Pythagorean cycles of life, the Chinese Hong-Fan, the Jungian male and female rudiments, the quadrants of the Zodiac, even the Muslims revered the four ancient elements†¦ although in Islam they were known as â€Å"squares, clouds, lightning, and waves.† For Langdon, though, it was a more modern usage that always gave him chills – the Mason's four mystic grades of Absolute Initiation: Earth, Air, Fire, and Water. Vittoria seemed mystified. â€Å"So this Illuminati artist created four pieces of art that looked religious, but were actually tributes to Earth, Air, Fire, and Water?† â€Å"Exactly,† Langdon said, quickly turning up Via Sentinel toward the archives. â€Å"The pieces blended into the sea of religious artwork all over Rome. By donating the artwork anonymously to specific churches and then using their political influence, the brotherhood facilitated placement of these four pieces in carefully chosen churches in Rome. Each piece of course was a marker†¦ subtly pointing to the next church†¦ where the next marker awaited. It functioned as a trail of clues disguised as religious art. If an Illuminati candidate could find the first church and the marker for Earth, he could follow it to Air†¦ and then to Fire†¦ and then to Water†¦ and finally to the Church of Illumination.† Vittoria was looking less and less clear. â€Å"And this has something to do with catching the Illuminati assassin?† Langdon smiled as he played his ace. â€Å"Oh, yes. The Illuminati called these four churches by a very special name. The Altars of Science.† Vittoria frowned. â€Å"I'm sorry, that means noth – † She stopped short. â€Å"L'altare di scienza?† she exclaimed. â€Å"The Illuminati assassin. He warned that the cardinals would be virgin sacrifices on the altars of science!† Langdon gave her a smile. â€Å"Four cardinals. Four churches. The four altars of science.† She looked stunned. â€Å"You're saying the four churches where the cardinals will be sacrificed are the same four churches that mark the ancient Path of Illumination?† â€Å"I believe so, yes.† â€Å"But why would the killer have given us that clue?† â€Å"Why not?† Langdon replied. â€Å"Very few historians know about these sculptures. Even fewer believe they exist. And their locations have remained secret for four hundred years. No doubt the Illuminati trusted the secret for another five hours. Besides, the Illuminati don't need their Path of Illumination anymore. Their secret lair is probably long gone anyway. They live in the modern world. They meet in bank boardrooms, eating clubs, private golf courses. Tonight they want to make their secrets public. This is their moment. Their grand unveiling.† Langdon feared the Illuminati unveiling would have a special symmetry to it that he had not yet mentioned. The four brands. The killer had sworn each cardinal would be branded with a different symbol. Proof the ancient legends are true, the killer had said. The legend of the four ambigrammatic brands was as old as the Illuminati itself: earth, air, fire, water – four words crafted in perfect symmetry. Just like the word Illuminati. Each cardinal was to be branded with one of the ancient elements of science. The rumor that the four brands were in English rather than Italian remained a point of debate among historians. English seemed a random deviation from their natural tongue†¦ and the Illuminati did nothing randomly. Langdon turned up the brick pathway before the archive building. Ghastly images thrashed in his mind. The overall Illuminati plot was starting to reveal its patient grandeur. The brotherhood had vowed to stay silent as long as it took, amassing enough influence and power that they could resurface without fear, make their stand, fight their cause in broad daylight. The Illuminati were no longer about hiding. They were about flaunting their power, confirming the conspiratorial myths as fact. Tonight was a global publicity stunt. Vittoria said, â€Å"Here comes our escort.† Langdon looked up to see a Swiss Guard hurrying across an adjacent lawn toward the front door. When the guard saw them, he stopped in his tracks. He stared at them, as though he thought he was hallucinating. Without a word he turned away and pulled out his walkie-talkie. Apparently incredulous at what he was being asked to do, the guard spoke urgently to the person on the other end. The angry bark coming back was indecipherable to Langdon, but its message was clear. The guard slumped, put away the walkie-talkie, and turned to them with a look of discontent. Not a word was spoken as the guard guided them into the building. They passed through four steel doors, two passkey entries, down a long stairwell, and into a foyer with two combination keypads. Passing through a high-tech series of electronic gates, they arrived at the end of a long hallway outside a set of wide oak double doors. The guard stopped, looked them over again and, mumbling under his breath, walked to a metal box on the wall. He unlocked it, reached inside, and pressed a code. The doors before them buzzed, and the deadbolt fell open. The guard turned, speaking to them for the first time. â€Å"The archives are beyond that door. I have been instructed to escort you this far and return for briefing on another matter.† â€Å"You're leaving?† Vittoria demanded. â€Å"Swiss Guards are not cleared for access to the Secret Archives. You are here only because my commander received a direct order from the camerlegno.† â€Å"But how do we get out?† â€Å"Monodirectional security. You will have no difficulties.† That being the entirety of the conversation, the guard spun on his heel and marched off down the hall. Vittoria made some comment, but Langdon did not hear. His mind was fixed on the double doors before him, wondering what mysteries lay beyond. 47 Although he knew time was short, Camerlegno Carlo Ventresca walked slowly. He needed the time alone to gather his thoughts before facing opening prayer. So much was happening. As he moved in dim solitude down the Northern Wing, the challenge of the past fifteen days weighed heavy in his bones. He had followed his holy duties to the letter. As was Vatican tradition, following the Pope's death the camerlegno had personally confirmed expiration by placing his fingers on the Pope's carotid artery, listening for breath, and then calling the Pope's name three times. By law there was no autopsy. Then he had sealed the Pope's bedroom, destroyed the papal fisherman's ring, shattered the die used to make lead seals, and arranged for the funeral. That done, he began preparations for the conclave. Conclave, he thought. The final hurdle. It was one of the oldest traditions in Christendom. Nowadays, because the outcome of conclave was usually known before it began, the process was criticized as obsolete – more of a burlesque than an election. The camerlegno knew, however, this was only a lack of understanding. Conclave was not an election. It was an ancient, mystic transference of power. The tradition was timeless†¦ the secrecy, the folded slips of paper, the burning of the ballots, the mixing of ancient chemicals, the smoke signals. As the camerlegno approached through the Loggias of Gregory XIII, he wondered if Cardinal Mortati was in a panic yet. Certainly Mortati had noticed the preferiti were missing. Without them, the voting would go on all night. Mortati's appointment as the Great Elector, the camerlegno assured himself, was a good one. The man was a freethinker and could speak his mind. The conclave would need a leader tonight more than ever. As the camerlegno arrived at the top of the Royal Staircase, he felt as though he were standing on the precipice of his life. Even from up here he could hear the rumble of activity in the Sistine Chapel below – the uneasy chatter of 165 cardinals. One hundred sixty-one cardinals, he corrected. For an instant the camerlegno was falling, plummeting toward hell, people screaming, flames engulfing him, stones and blood raining from the sky. And then silence. When the child awoke, he was in heaven. Everything around him was white. The light was blinding and pure. Although some would say a ten year old could not possibly understand heaven, the young Carlo Ventresca understood heaven very well. He was in heaven right now. Where else would he be? Even in his short decade on earth Carlo had felt the majesty of God – the thundering pipe organs, the towering domes, the voices raised in song, the stained glass, shimmering bronze and gold. Carlo's mother, Maria, brought him to Mass every day. The church was Carlo's home. â€Å"Why do we come to Mass every single day?† Carlo asked, not that he minded at all. â€Å"Because I promised God I would,† she replied. â€Å"And a promise to God is the most important promise of all. Never break a promise to God.† Carlo promised her he would never break a promise to God. He loved his mother more than anything in the world. She was his holy angel. Sometimes he called her Maria benedetta – the Blessed Mary – although she did not like that at all. He knelt with her as she prayed, smelling the sweet scent of her flesh and listening to the murmur of her voice as she counted the rosary. Hail Mary, Mother of God†¦ pray for us sinners†¦ now and at the hour of our death. â€Å"Where is my father?† Carlo asked, already knowing his father had died before he was born. â€Å"God is your father, now,† she would always reply. â€Å"You are a child of the church.† Carlo loved that. â€Å"Whenever you feel frightened,† she said, â€Å"remember that God is your father now. He will watch over you and protect you forever. God has big plans for you, Carlo.† The boy knew she was right. He could already feel God in his blood. Blood†¦ Blood raining from the sky! Silence. Then heaven. His heaven, Carlo learned as the blinding lights were turned off, was actually the Intensive Care Unit in Santa Clara Hospital outside of Palermo. Carlo had been the sole survivor of a terrorist bombing that had collapsed a chapel where he and his mother had been attending Mass while on vacation. Thirty-seven people had died, including Carlo's mother. The papers called Carlo's survival The Miracle of St. Francis. Carlo had, for some unknown reason, only moments before the blast, left his mother's side and ventured into a protected alcove to ponder a tapestry depicting the story of St. Francis. God called me there, he decided. He wanted to save me. Carlo was delirious with pain. He could still see his mother, kneeling at the pew, blowing him a kiss, and then with a concussive roar, her sweet-smelling flesh was torn apart. He could still taste man's evil. Blood showered down. His mother's blood! The blessed Maria! God will watch over you and protect you forever, his mother had told him. But where was God now! Then, like a worldly manifestation of his mother's truth, a clergyman had come to the hospital. He was not any clergyman. He was a bishop. He prayed over Carlo. The Miracle of St. Francis. When Carlo recovered, the bishop arranged for him to live in a small monastery attached to the cathedral over which the bishop presided. Carlo lived and tutored with the monks. He even became an altar boy for his new protector. The bishop suggested Carlo enter public school, but Carlo refused. He could not have been more happy with his new home. He now truly lived in the house of God. Every night Carlo prayed for his mother. God saved me for a reason, he thought. What is the reason? When Carlo turned sixteen, he was obliged by Italian law to serve two years of reserve military training. The bishop told Carlo that if he entered seminary he would be exempt from this duty. Carlo told the priest that he planned to enter seminary but that first he needed to understand evil. The bishop did not understand. Carlo told him that if he was going to spend his life in the church fighting evil, first he had to understand it. He could not think of any better place to understand evil than in the army. The army used guns and bombs. A bomb killed my Blessed mother! The bishop tried to dissuade him, but Carlo's mind was made up. â€Å"Be careful, my son,† the bishop had said. â€Å"And remember the church awaits you when you return.† Carlo's two years of military service had been dreadful. Carlo's youth had been one of silence and reflection. But in the army there was no quiet for reflection. Endless noise. Huge machines everywhere. Not a moment of peace. Although the soldiers went to Mass once a week at the barracks, Carlo did not sense God's presence in any of his fellow soldiers. Their minds were too filled with chaos to see God. Carlo hated his new life and wanted to go home. But he was determined to stick it out. He had yet to understand evil. He refused to fire a gun, so the military taught him how to fly a medical helicopter. Carlo hated the noise and the smell, but at least it let him fly up in the sky and be closer to his mother in heaven. When he was informed his pilot's training included learning how to parachute, Carlo was terrified. Still, he had no choice. God will protect me, he told himself. Carlo's first parachute jump was the most exhilarating physical experience of his life. It was like flying with God. Carlo could not get enough†¦ the silence†¦ the floating†¦ seeing his mother's face in the billowing white clouds as he soared to earth. God has plans for you, Carlo. When he returned from the military, Carlo entered the seminary. That had been twenty-three years ago. Now, as Camerlegno Carlo Ventresca descended the Royal Staircase, he tried to comprehend the chain of events that had delivered him to this extraordinary crossroads. Abandon all fear, he told himself, and give this night over to God. He could see the great bronze door of the Sistine Chapel now, dutifully protected by four Swiss Guards. The guards unbolted the door and pulled it open. Inside, every head turned. The camerlegno gazed out at the black robes and red sashes before him. He understood what God's plans for him were. The fate of the church had been placed in his hands. The camerlegno crossed himself and stepped over the threshold. 48 BBC journalist Gunther Glick sat sweating in the BBC network van parked on the eastern edge of St. Peter's Square and cursed his assignment editor. Although Glick's first monthly review had come back filled with superlatives – resourceful, sharp, dependable – here he was in Vatican City on â€Å"Pope-Watch.† He reminded himself that reporting for the BBC carried a hell of a lot more credibility than fabricating fodder for the British Tattler, but still, this was not his idea of reporting. Glick's assignment was simple. Insultingly simple. He was to sit here waiting for a bunch of old farts to elect their next chief old fart, then he was to step outside and record a fifteen-second â€Å"live† spot with the Vatican as a backdrop. Brilliant. Glick couldn't believe the BBC still sent reporters into the field to cover this schlock. You don't see the American networks here tonight. Hell no! That was because the big boys did it right. They watched CNN, synopsized it, and then filmed their â€Å"live† report in front of a blue screen, superimposing stock video for a realistic backdrop. MSNBC even used in-studio wind and rain machines to give that on-the-scene authenticity. Viewers didn't want truth anymore; they wanted entertainment. Glick gazed out through the windshield and felt more and more depressed by the minute. The imperial mountain of Vatican City rose before him as a dismal reminder of what men could accomplish when they put their minds to it. â€Å"What have I accomplished in my life?† he wondered aloud. â€Å"Nothing.† â€Å"So give up,† a woman's voice said from behind him. Glick jumped. He had almost forgotten he was not alone. He turned to the back seat, where his camerawoman, Chinita Macri, sat silently polishing her glasses. She was always polishing her glasses. Chinita was black, although she preferred African American, a little heavy, and smart as hell. She wouldn't let you forget it either. She was an odd bird, but Glick liked her. And Glick could sure as hell use the company. â€Å"What's the problem, Gunth?† Chinita asked. â€Å"What are we doing here?† She kept polishing. â€Å"Witnessing an exciting event.† â€Å"Old men locked in the dark is exciting?† â€Å"You do know you're going to hell, don't you?† â€Å"Already there.† â€Å"Talk to me.† She sounded like his mother. â€Å"I just feel like I want to leave my mark.† â€Å"You wrote for the British Tattler.† â€Å"Yeah, but nothing with any resonance.† â€Å"Oh, come on, I heard you did a groundbreaking article on the queen's secret sex life with aliens.† â€Å"Thanks.† â€Å"Hey, things are looking up. Tonight you make your first fifteen seconds of TV history.† Glick groaned. He could hear the news anchor already. â€Å"Thanks Gunther, great report.† Then the anchor would roll his eyes and move on to the weather. â€Å"I should have tried for an anchor spot.† Macri laughed. â€Å"With no experience? And that beard? Forget it.† Glick ran his hands through the reddish gob of hair on his chin. â€Å"I think it makes me look clever.† The van's cell phone rang, mercifully interrupting yet another one of Glick's failures. â€Å"Maybe that's editorial,† he said, suddenly hopeful. â€Å"You think they want a live update?† â€Å"On this story?† Macri laughed. â€Å"You keep dreaming.† Glick answered the phone in his best anchorman voice. â€Å"Gunther Glick, BBC, Live in Vatican City.† The man on the line had a thick Arabic accent. â€Å"Listen carefully,† he said. â€Å"I am about to change your life.†

A Mixed Type

Everybody study hard for being successful in their business lifes. They have to finish their grades to graduate and to play role in business show. There is no need to say it is the matter of earning money for surviving. But we must also say that it is the rule: the more you work hard the more you earn. We can also say the information era has made the people work harder and learn much more knowledge since two decades. They find themselves in a manner of learning, searching and getting more information while they have to work harder in order to succeed in business life. The word â€Å"businestudentman† is used to describe the people who work while they are studying. So the businestudentman was born in such conditions which had covered his life. Moreover the economic problems are the key effect to the way which make the students to be a businestudentman. The problematic starts with the personal feelings of a businestudentman. He would never classify himself in his whole life as a student nor a worker. Because of his position is being changed in his environmental society he always have to live the diffucilties of this dilemma. This situation often makes him confused while playing his society roles. Acting as a student or as a worker is not properly being applied during this period. For instance, he can not accept an invitation to a gathering after school because of the necessity for going to work. On the contrary he can not find leisure time to play cards with his colleagues during the lunch-break because he must go to school. Especially if he lives in such a beautiful city like Istanbul, he has to work at the afternoons so that he can not attend to a meeting which is arranged by his school friends nearby the Bosphorus in spring months There are also some advantages of being a businestudentman. Taking into his hands of his economical freedom, he has a charming status beyond his schoolmates. He can offer meals to his schoolmates, pay the bills and act as a boss in front of them. Sometimes it would be harmful for his budget but the students like this kind of helpful friends who make them feel better. Also he would be an idol for his friends because of achieving both status. They think there are lots of things to learn from the businestudentman which will be useful for their future. Despite the fact that a businestudentman can not entirely feel and live his both status, having had the determination to be successful in playing both his roles and indispensability of the survival of such competitional challenges, his maintainability takes the most effective part of his personality for the businestudentman. So that he has strong personality with good merit and moral values which make himself as a sample in the society. As in the phrase emphasized â€Å"You can not teach an old dog new tricks†, the businestudentman is like the young dog who finds himself earlier against the diffulties of a man’s life.

Saturday, September 28, 2019

Court News Essay

Editorial Despite our report of the 30th November regarding her majesty’s speech to the House of Commons in which she stated she would act only for the good of her people, it has to be admitted that there is still an air of disquiet in the country regarding the future of the monarchy. The queen, although still in good health in body and mind, is now in her 68th year and the length of her reign is unprecedented. The future of a Protestant monarchy must be assured for the sake of the country, its stability and role in Europe. Around the World It is reported by our correspondent in Utrecht that a burgher of that city, one Oliver Van Noort, a former inn keeper, has recently completed a three year voyage in which he claims to have sailed completely around the world. His voyage, which he reported in a letter to the authorities in the Netherlands caused much excitement. Theatre News, by J. Q. Adams Mr William Shakespeare, author of such entertainments as ‘Julius Caesar’ which was well received, has this year come up with two new plays in contrast. The Merry Wives of Windsor’ is a light hearted comedy to lift the dullest spirits. It features that lovable rogue, Falstaff. , known of course from earlier works. This can be seen for the price of one penny every Monday and Tuesday at the Globe Theatre, Southwark. As this is such a popular play there will be extra boat men around to ferry passengers. For those of a more serious turn of mind the tragedy of Hamlet, Prince of Denmark, the title role being played by Mr Richard Burbage and the Lord Chamberlain’s Men, will be performed on Wednesday, Thursday, Friday and Saturday. Fashion K. Emerson Spain continues to be a major influence upon English fashions. The work of Mistress Dinghen Vanderplasse with her knowledge of starching methods continues to be important, especially as ruffs remain in fashion, though they tend to be on smaller scale than on previous years. Silk, hand knitted, stockings were a popular present for many ladies this Christmas past, including her majesty, despite the cold weather. The majority though still prefer stockings of cloth or wool for both durability and warmth. The farthingale, so popular at court, as can be seen in her majesty’s recent portrait, has been estimated to have reached a width of 48 inches in some cases. Will this impractical garment continue to be fashionable in the new century? Recent Legislation by E. Cubberley The recently enacted, and much needed, Poor Law is already bringing changes in our society. It says much for the legislature that they have taken such care to ensure the care of unfortunates. Poor children will be properly apprenticed and trained in a trade as well as in their letters.. The richer member of society will fulfill their social obligations by providing supplies for the poorer folk in difficult times. No more should we have to report upon poor waifs being found starved to death in harsh weather s happened last winter when the harvest was so poor. And think of the benefit to the country of so many young people properly equipped for a trade This, together with the stopping of the monopolies which favored only a few, will benefit all of her majesty’s subjects.

Most Americans should not use credit cards Essay

Most Americans should not use credit cards - Essay Example Yet, while banks use this threat of increased risk to justify the higher interest rates, the same institutions also charge significant late fees, overdraft penalties, and debt-collection surcharges on consumers when they miss payments or go into default. These additional fees are included in the fine print of credit card agreement statements that few people bother to read or study before signing up with a bank. Consequently, credit cards can lead to significantly higher charges over time for the same retail items than if the identical goods were purchased with cash or second-hand at a discount. Because many retail purchases such as electronics, automobiles, or other appliances can lose as much as 50% of their value against new item prices when they are used, there often is no opportunity for consumers to resell goods purchased with credit for the same price as the original item. These factors combine to make credit card use personally inadvisable for most consumers, though society pr esents few options in alternative to this form of lending. Economists, financial advisors, and analysts have been warning consumers for decades about the serious consequences that the use of credit cards for purchases can have on a family budget. However, the use of credit cards can also have wider and more subtle social effects that even change the fundamental values of a culture. George Ritzer (1995), author of â€Å"The McDonaldization of Society,† described some of these issues, writing about the globalization of consumer credit card culture and its values, which leads to â€Å"†¦consumerism and indebtedness, fraud, invasion of privacy, rationalization and dehumanization, and homogenization stemming from increasing Americanization.† (Ritzer, 1995) Consumerism can be viewed as a value system which replaces traditional community symbols such as those found in religion, nationalism, and ethnic identities with a status-based symbolic hierarchy founded in displays of wealth through conspicuous consumption. In its crudest form, the person who has the most wealth has the greatest amount of power and status in a society, and this is reflected in mainstream values by the subtle distinctions made between individuals based on their manner of dress, collection of consumer gadgetry, or other symbolic displays of purchasing power. While some individuals may reject this value system in favor of more traditional or forward-thinking models, the stereotypes of consumerist behavior are repeated incessantly through popular media where advertising and entertainment are joined with a consumerist worldview that values people based upon what they buy rather than what they create or express. Critically, it can be argued that such a transition impoverishes America and the world when it is exported, in that these values are false, manipulated, and designed to fuel corporate profits for a minority of society rather than promote what is good and progressive for the greater whole of the global community. Paul Heidhues and Boton Koszegi discussed the manipulation of consumer behavior in the sale and marketing of credit cards within the larger consumerist system of values in their study â€Å"Exploiting Naivete about Self-Control in the Credit Market†. (Heidhues and Koszegi, 2010) These researchers argue that the cultural programming of individuals to seek â€Å"

Friday, September 27, 2019

Parkinson's Disease Essay Example | Topics and Well Written Essays - 1000 words

Parkinson's Disease - Essay Example This disease is accompanied by a depletion of nerve cells in the substantia nigra. It is a neurological condition, in which there is reduction in the dopamine levels of the brain. The outcome is a large number of problems relating to the voluntary movement in muscles. The principal symptom of Parkinson’s disease is impaired physical movement. In addition, some patients develop loss of understanding, and a poor comprehension of involved sentences; which has been ascribed to shortcomings in grammatical processing (Angwin, Chenery and Copland 239 – 240). It is a long – term degenerative disease. Presently, there is no neuroprotective or regenerative treatment for this disease. The medical management of this disease is consequently, limited to improving the quality of life of individuals afflicted with Parkinson’s disease. Many strategies have been developed to reduce the impact of the disease and to enhance the quality of life of its patients. The recent trend has been to garner the subjective experience of persons suffering from this disease and to develop therapeutic methods that rely on the patient’s perspective (Schrag 151). Neurosurgery provides considerable relief, in respect of the symptoms of Parkinson’s disease. The chief techniques, employed in such interventions are deep brain stimulation, which involves the exercise of control over specific symptoms, via electronic stimulation. The transmission of anomalous signals is prevented in this technique. The instrument utilized in such stimulation has been termed as a brain pacemaker. Another important technique is thalamotomy, in which some genres of tremor are curbed by effecting a lesion on a part of the brain. Finally, pallidotomy is a surgical procedure that reduces dyskinesias, by means of a cerebral lesion (Parkinsons disease - treatment). Several drugs are available, which have been seen to be reasonably effective in alleviating the symptoms of Parkinson’s disease.

Bariatric Surgery & Type2 Diabetes Essay Example | Topics and Well Written Essays - 500 words

Bariatric Surgery & Type2 Diabetes - Essay Example The American Diabetes Association has reported that Bariatric Surgery should be considered for adults with Type 2 diabetes. Furthermore, Advocacy and Outreach report that observational studies show that weight loss surgeries can improve glycemic control and cause diabetes remission in obese patients suffering from type 2 diabetes (Taylor, 2013). Evaluation takes into account factors like implementation, assessment of needs, technology, mode of delivery, program fidelity and staff and personnel. In the case of bariatric surgery and type 2 diabetes, evaluation design will consider the factors like the availability of qualified doctors, risks associated with a surgery, obesity prevalence, and the circumstances that might lead to the establishment of surgery as the solution. The effectiveness of Bariatric surgery relies on a number of factors that should be carefully analyzed prior to surgery. The research will use evaluation design to determine the impact of Bariatric surgery on type 2 diabetes. Evaluation research is used to determine if a social intervention has achieved the desired results. The research proposals seek to determine the effect of Bariatric surgery on type 2 diabetes reversal. Evaluation research can be defined as, the systematic process of collecting and analyzing data about the quality, effectiveness, merit, or value of program, products or practices" (Gay, Mills, & Airasian, 2012, pg17 ). The aim of research is to answer the question, â€Å"What is the impact of Bariatric Surgery in Type 2 Diabetes reversal?† Evaluation research is suitable because it will also unbiased analysis of data and effectiveness of Bariatric surgery in type diabetes reversal. It will permit a thorough analysis of all relevant data and history to determine the effectiveness of Bariatric surgery. Data will be collected from observation, past

Thursday, September 26, 2019

Case Study (Prepare a professional public relations plan and two PR Essay

Case Study (Prepare a professional public relations plan and two PR tools. Based on a real case) - Essay Example In 2012, Tesla’s founder and CEO Elon Musk declared that in the year 2013, Tesla will start becoming profitable and central to this ambition is the launch of Tesla S car model (Tesla 2013). The Electric Vehicle market is estimated to steadily expand in the near future. The forecast is approximately 0.6 – 0.9 percent increase in the year 2015, 9 percent in 2020 and 22 percent in 2030 (JP Morgan 2010; Bloomberg 2010). The market expansion is partly attributed to US government support and the increase in the interest of the consumers in green technology. The U.S. Department of Energy, for instance, has introduced the Advanced Technology Vehicle Manufacturing Loan Program, has increased public charging stations and supported the drive to reduce battery pack costs (DOE 2010). Tesla, as a brand, is identified, with the luxury market and is viewed as a high technology automobile manufacturer in the business of selling EVs and electric powertrains. It sets itself apart from the competition by delivering environmentally-friendly/green/sustainable vehicles alongside the all the features of a luxury car such as design, materials, speed, handling, comfort and experience. The Tesla S car enjoys all these benefits. The Tesla S model is expected to compete with EV products that are just being developed by carmakers like Audi, BMW, Lexus and Mercedes and would also directly compete with hybrid cars are already in the market such as Toyota with its Prius car, which is the so-called â€Å"unofficial greenmobile of Toyota and the world† (Siler 2012). Again, it is important to note that Tesla S seeks the luxury market and, hence, could also go head to head with non-green luxury cars. All in all, Tesla S technology will be challenged by Audi and BMW: Audi has an ambitious plan to be the leading electric vehicles by 2020. It is integrated in its recent electric mobility strategy and underpins its recent plan to

Chapter 8 Problems Coursework Example | Topics and Well Written Essays - 750 words

Chapter 8 Problems - Coursework Example Question 4: The introduction of a product into a new market is always the most difficult aspect of marketing; the target market has no information about the product and therefore requires as much information about the product as possible. Such is the predicament that faces ACO, which seeks to enter the Flint Michigan market. The company’s initial marketing strategy should assume a civil education structure with the company trying to educate and inform the target market of the presence and essence of its product. This implies that the new company will have to invest more money in running media adverts. The adverts should carry a lot of information about the products stressing the strengths and benefits of the products. When the company introduces a second product into the market, the marketing strategy must therefore change in order to incorporate the new product and permit it to claim its own market share. The new product will be a competition to the company’s initial p roduct. Additionally, the new product portrays diversity a marketing strategy that will expand the company’s market share. The media messages for the two companies owing to the introduction of the new product must change. The new adverts should not contradict each other but manifest the strengths of the two products. Such messages should claim the diversity they introduce in the market but must not try to compete for the same market. Additionally, the advert should not run concurrently but in case they do, the messages they carry must complement each other. Question 5: The deal between the Vietnamese government and the Stanford medical center present a precarious marketing situation that requires both parties to trade off several aspects of their operations and markets. By providing the American medical college and opportunity to run the national hospital in Vietnam, the government denies the country an opportunity to set up such a center of her own. By executing such an acti on, the Vietnamese’s government denies the local population an opportunity to invest in the potential education center. The same catch twenty-two situation faces the medical college, which must develop a decisive plan of tapping onto the opportunity to expand its operations. The new facility will demand more to operate than its already operating facility in America (Berkowitz, 2011). The academic institution will have to compromise its local market to set up the facility in the new region. This implies that it will have to employ some of its best human resource to oversee the setting up of the new business at the expense of its market position in the United States. Additionally, the opportunity provides the academic institution with a chance to diversify its services and venture into tourism as well. While this may improve its revenue and market share, it will present myriad management difficulties that may affect the reputation of the mother organization. Question 6: Apparen tly, the multispecialty group presents numerous challenges to the companies since the group is both large and diverse. It demands thus keep varying thus stifling any attempt by any of the companies to maintain a steady supply of products. Despite the unpredictable nature of the market, Eclipsis stands a good chance to claims a share of the market since

The Main Ideas of the Bush Doctrine Essay Example | Topics and Well Written Essays - 1750 words

The Main Ideas of the Bush Doctrine - Essay Example The first principle relates to rejection of moral equivalency concerning international affairs, whereby the Bush Doctrine contends that there is a need for moral judgment in international affairs; In fact, the Bush Doctrine asserts that liberal democratic regimes are superior to tyrannies1. The other principle of Bush Doctrine concerns the repudiation of social work concerning the theory of terrorism, and belief of economic factors such as poverty and hunger that are regarded to be the cause of the phenomenon. In fact, Bush Doctrine is based on the assertion that terrorism led to 9/11 and precursors that were both against United States and Israel as a way of destroying western liberalism2. Moreover, this ideology is considered dangerous like fascism and communism, which prevailed during the Second World War3. Therefore, this doctrine is also considered the source of 9/11, and the aggression related to culture of tyranny that prevails in the Middle East, and generates fanatics, aggres siveness, and religious despotism. The other principle relates to recognition that after terrorism attack in September 11 conventional approaches to threats, suppression and preclusion and responses of ex post where rendered insufficient. Therefore, inadequacy prevailed in situations requiring efforts to deal with terrorism and rouge regime seeking to weapons of mass destruction. Bush Doctrine gave the rights to undertake preventive war to United States, and the international laws and norms, which embraces the right of a nation to launch strike to another nation that is imminent, hence rejecting the right of preventive war4. Bush doctrine was also considered an innovation attributed to neo-conservatism; hence, it was historical, whereby it can be described as a fusing power of America to principles that ensures the survival of principles and propagation for the benefits of the human beings. The doctrine also applies to American statecraft from the foundation of the Republic since; t he principles of America are founding and significant for determining the foreign policies in U.S.A. Nonetheless, there are implications of the argument relates to linear progression from pronouncement of sovereignty by Bush as an attempt to initiate democratization process in Iraq. Iraq War in 2003 as the ultimate test of the Doctrine in practice The war in Iraq was a definitive test for the Bush Doctrine in practice, since it was initiated through a justified invasion that was in accordance with the doctrine of â€Å"pre-emption†, which refers to prevention of terrorist attack upon America. There was an assertion that the regime in Iraq was in possession of weapons of mass destruction, which were likely to be applied in as chemical weapons, to be sold to terrorist such as al Qeada5. Nevertheless, Iraq has been a primary example of rivalry towards American as the most critical part of the world since the Gulf war, though there are efforts by Americans to alter the situation with a global strategy6. In fact, the change of Iraq regime was justified as morally and pre-emptive act aim at defending Americans, through the intention was considered geo-political, whereby controlling the most significant Arab nation and its oil resources7. This gave United States significant power as a nation and beyond other nations in Europe, central Asia and China. The other practical aspect of Bush doctrine was portrayed through neo-conservatism vision of foreign policy in

Wednesday, September 25, 2019

Research and Comparing Documentaries Assignment

Research and Comparing Documentaries - Assignment Example Almost 90% of converted women agree that they can dress more conservatively and feel more comfortable with the Hijab. They also give their reasons for conversion as the need to be close to God as they now pray 5 times a day3. Other related sources also show that a third of inmates in British jails are converting to Islam. According to Richard Eddie’s 4book â€Å"Black Muslims in Britain†, Malcolm X continues to influence most black men into Islam. Richard’s interviewees reveal that converts appreciate the law of Islam since the law has enabled them to live in the society considered as corrupt and moral. The most interesting stereotype about this religion is how it oppresses women. The religion targets most young men. Recent stories from media in Kenya reveal how the Al-Shabaab militia group recruits young men from East Africa to fight and protect their religion. In â€Å"Islam empire of state†, Islamic history and culture shows how the religion has made gr eat contribution in trade, education, scientific theorems, philosophy and medicine. The rapid conversion and growth of the Islam religion is resulting from rapid crusades conducted by Sheikhs. The crusades led to great civilization of the Islam religion in terms of economic and scientific discoveries made during the period of renaissance. According to 5 â€Å"what the west needs to know†, Islam is a peaceful religious group and those who fight do so to hide under the religion. The religion perceived as an authoritarian group not only emphasizes that there is no other God but Allah and his prophet Mohamed6. Most of the people targeted by these documentaries are the youth’s especially young men7. The â€Å"divine woman† by Bettany Hugdes reveals how Buddhism started with a female. In this documentary, a woman goddess controls life and death. The Durga Puja festival shows the organization of the Hindu religion. Use of art and culture with paintings on the skin of I ndian women reveals how important a female is within the religion. The construction and design of the temples brings out rich creativity and architectural work in this religion. The documentaries quote the Quran stating the reason as to why the religion is conflict linked and war bound. The Quran states that one should fight for his own faith. Mohamed himself plays a war oriented leadership role according to his history from Mecca hence the continuous perception of Muslim religion as a conflict religion. The usual suicide bombing and attacks originates from Judaism symbolically fighting paganism. From the documentary â€Å"what the west needs to know†, Quran and hadiths encourage the killing of non-Muslims. From the background history of Mohamed, it is evident that he spread his territory through war and his followers did the same to conquer Mecca a city where he was born. Background music used in the documentaries emphasizes the religion. A lot of art 8 observed in the docum entaries show the culture of the religion. The style of presentation of the documentaries is both educational and formal. Islam religion is widely publicized and therefore the documentaries try to educate the public on the religion9. The great contribution of Islam into modern civilization and various fields of study such as philosophy, medicine, and trade make the documentaries educative. We also observe the speeches from several leaders used to emphasize the religion. Quotations from the Quran are also

Is The World Flat Essay Example | Topics and Well Written Essays - 2500 words

Is The World Flat - Essay Example This essay stresses that in the Information Age, information becomes power. There is a transfer of information in the world, from Western locations, such as the United States of America and the European Union, to Asian ones like China and India. Most notably, China has been a much preferred place to outsource because of the low cost of labour. Because of this, the many countries are gaining power in the global market, but this does not necessarily create a level playing field. As mentioned in the previous paragraph, China is preferred because it has lower cost of labour. Thomas Friedman mentioned that â€Å"entrepreneurs and CEOs were responding to the flattening of the world.† However, by moving to China, it is not necessarily the flattening of the world that they are thinking about but simply practicality in the face of economic crisis. There must be some misunderstanding when people say the world is becoming flatter to mean that everyone has equal opportunity for work or in come. The previous illustration should have dispelled that mistaken notion. Companies will more often than not choose and develop three inexperienced but cheap labourers than pay more for one experienced person to do the same job. This paper makes a conclusion that health care and education should be improved. Health care ensures that employees can continue working and education ensures that people can find creative-type jobs in the future, if ever governments decide to ship grunt-type jobs out of the country.

Tuesday, September 24, 2019

The Border DisputeWar Between Umma and Lagash Essay

The Border DisputeWar Between Umma and Lagash - Essay Example The border dispute and war between Umma and Lagash has a prominent place in the history of mankind as this marked the only recorded dispute between two city states over the issue of water and agriculture. "The only recorded incident of an outright war over water was 4,500 years ago between two Mesopotamian city-states, Lagash and Umma, in the region we now call southern Iraq." (Postel and Wolf, 60) Umma is greatly famous for the important wars that it fought against Lagash and the chief motivation of these wars was to free itself from paying tributes to the other city state. Competition for the open areas in the Near East followed the expansion of the city state's zone of influence and the border dispute and war between Umma and Lagash is one of the finest illustrations of the intercity wars over agricultural land. In fact, the increased competition over land among these city states is explicit as demonstrated in the series of documents found in the southern state of Lagash. "Over a period of 150 years, from about 2500 to 2350, the kings of Lagash provided their accounts of a border conflict with their northern neighbor Umma. The war was described in terms of a dispute between Ningirsu, patron deity of Lagash, and Shara, god of Umma, over an area of fields called Gu'edena, 'edge of the plain'." (Mieroop, 45) This paper undertakes an analysis of the events that caused the dispute and war between Umma and Lagash which has got immense significance to the historians. The city states of Sumerian civilization began to build upin ancient Mesopotamia around the year 4000 BC and one of the most significant outcomes of these developments was the emergence of several conflicts among them. Following such crucial wars among the city states, the relevance of warfare also increased and factors such as wealth, the availability of transportation, irrigation, luxury goods such as timber, stone and metals etc determined the warfare of the city states. The importance of the conflict between Umma and Lagash is that it was the earliest recorded war between any city states. The city states of Lagash and Umma were on the competition the possession and agricultural usufruct of the fertile region of Guendena for several generations. The war was caused by the violation of an earlier boundary treaty by Umma and Lagash began the war with Umma. The king of Umma was defeated by Eannatum of Lagash in this war which is important for a commemorative stele known as The Stele o f Vultures. "Although it is not the earliest conflict, the first war for which there is any detailed evidence occurred between Lagash and Umma in 2525 B.C., two Sumerian cities located eighteen miles apart The importance of this war to the military historian lies in a commemorative stele that Eannatum erected to celebrate his victory." (Early Sumerian Warfare) The historical importance of The Stele of Vultures was that it corresponds to the first important pictorial of war in the Sumerian period and, thus, there are significant pictorial evidences of the border conflict between Umma and Lagash. The most important document illustrating the border conflict and war between the city states of Umma and Lagash is the account given by King Enmetena and the beginning of Early Dynastic III marks the best documented period for military history. The series of martial inscriptions by the warrior kings of Lagash (2495-2345 BC) provide a clear picture of the war history

Oral Learning Objective Essay Example | Topics and Well Written Essays - 500 words

Oral Learning Objective - Essay Example The teams were necessary since the company was growing and the work was getting complex. Again, we had to increase the work efficiency for the company, which the only way was teamwork. We organized into a team of about 10 people where we were self-driven in a way that we would make decisions with minimal supervision from the supervisors or the managers. This was the simple structure of the organization as we embraced teamwork. Each team was responsible for its own business. Some of our functional responsibilities were managing inventory, gross margins, labor productivity and product placement decisions. This kind of cooperation with my other employees encouraged and I found the importance of working as a team. As I had learnt from class, I would like to mention that it is true that self-directed teams organize around the work process. In order to complete a whole work piece that requires interdependent tasks, this has a significant autonomy over execution of the tasks. I joined with my colleagues to create a dependant position in order to complete my individual tasks. From our teams, we had a leader who ensured that each of us completes his or her individual tasks and to ensure that everyone does the right thing. We kept independent from other teams, since what we required most is the interdependence amongst ourselves in order to make the best out of our products. I found myself responding very fast and effectively to the demands of our clients and the stakeholders. I did not want to lose any client in being slow or portraying a negative attitude. This is exactly what is required in the organizational behavior that we learnt in class. I felt motivated working with this organization because of the mandate that I could do on my own with minimal interruptions from my supervisors. Actually, communication and technological coordination support was always available which enriched the job increment. It was awe-inspiring

Monday, September 23, 2019

Performance Appraisal - Bill Blizard's Scenario Assignment

Performance Appraisal - Bill Blizard's Scenario - Assignment Example He wants the problems to be specified precisely so that he may be able to come up with the solutions quickly; however, this attitude sometimes alienates the clients. Bill understands the company’s commitment to use downsized, limited resources wisely, and has separated genuine problems from user-created problems caused by their particular application or â€Å"customization† of the software or their computer â€Å"illiteracy†. He has great expertise in controlling costs; however, this also has alienated some clients who have gone to other vendors than Crystar. Bill lacks people skills. Despite all discussion sessions, goal-setting meetings his employer has had with him, and the one sensitivity training class, he still lacks what needs to come up to the employer’s expectations when it comes to people skills. He did not attend the additional people’s skills seminars that his employer had suggested which shows his lack of flexibility in this specific regard. He does not show interest in those client problems about which he thinks that the client should solve on his own. He cannot handle his attitude in this regard. His roughness, arrogance, and lack of patience are explicit when he deals with non-technical clients. His extreme attempts to control costs have made clients complain about his unresponsiveness and unwillingness to solve what they perceive to be shortcomings in the software. Despite three quarterly reviews, he has only concentrated on his technical skills rather than learning managerial and supervisory skills. Bill needs to redirect his priorities to come up to the employer’s expectations. He needs to learn how to deal with non-technical clients who convey their problems in general terms. He should also learn to hide his frustrations while dealing with customers. He needs to learn how to delegate responsibility and to oversee those who must carry out routine tasks. He must take communication

Does language determine thought, does thought determine language, or Essay

Does language determine thought, does thought determine language, or is the relationship more complicated than this Discuss wit - Essay Example The linguistic relativity hypothesis is a relatively simple one: Differences in language across cultures can represent different Weltanschauung and contribute to different perceptions of the world (Swoyer, 2003). The linguistic relativity hypothesis is somewhat at odds with other types of linguistics: For example, Chomskyan cognitive linguistics holds that the differences between languages is fairly trivial and likely based on underlying syntatical and grammatical principles that are generated by the brain (Swoyer, 2003). Of course, these hypotheses are not strictly mutually exclusive. Clearly, different languages exist; also clearly, languages do not routinely refer to how things look like in six dimensions of space, with time flowing backwards, or in the ultraviolet spectrum, because those are things that human beings cannot easily perceive or comprehend even intellectually. The linguistic relativity hypothesis is sometimes called the Whorf-hypothesis or Whorf-Sapir hypothesis, bas ed on the work of Benjamin Lee Whorf and (to a slightly lesser extent) Edward Sapir (Swoyer, 2003). Regrettably, while fascinating work has been done in the field of linguistic relativity, there has not been consistent, methodologically ironclad work on how the implications of this research speak about the relationship between thought and language (Lucy, 1992). About the best that can be said is that linguistic relativity research has been able to demonstrate that language has an impact upon but does not control thought or reality, and that there is a mutual feedback loop between social and lived reality, language, and thought, which plays out over time (Tohidian, 2009). Davies and Corbett (1997), carrying out work that has also been done by Borditsky (2009), found that colour-grouping varies across societies. Russians, for example, sub-divide blue differently than English speakers (Borditsky, 2009). But Davies and Corbett (1997) found only weak support for linguistic relativity: Lo oking at English, Russian and Setswana, they found that, while Setswana speakers who have one term for blue and green would group blue and green together, Russian speakers (even with two words for blue) did not group light and dark blue separately. And within each of the samples, consensus in grouping, groups formed and distribution varied. Moreover, the research assumes that there is a blue-green connection, a gradation between the two on the light spectrum that allows there to be reasonable linguistic variation. The research assumes, logically enough, that no language would classify red and blue together, or white and black, since they are sharply and clearly different. Davies and Corbett (1997) thus end up supporting perceptual universalism with weak linguistic relativism, which does indicate that thought has some precedence over language: Language differences do not make people see different colours, they only make them disagree as to which linguistic pigeonhole to use, and even then only in marginal cases. However, variation in color categorisation and emphasis is tremendous (Ottenheimer, 2008). Hanunoo people in the Philippines have four primary colour terms: One for black and very dark colors, one for white and very pale colors, a green color which is associated with succulence and freshness, and a red color associated

Sunday, September 22, 2019

Monsanto Issue in Europe Essay Example | Topics and Well Written Essays - 1000 words

Monsanto Issue in Europe - Essay Example This article will also discuss the global effects of the use of Monsanto products on humans, other organisms, and the environment. It will also give us some of the precautions that users of Monsanto products should consider before consuming the modified foods. The agricultural modified products in Europe banned due to claims of poisoning individuals. Due to the harmful factors associated with GMOs, Europe has involved its funds in fighting against the spread of such variety in its locality. It has only approved two varieties of GMOs to trade in their states. Varieties of corn and potato are licensed for trade (Wesley, Spital, and Lane 2002, p.3). Due to pressure from anti- GMOs, the government renews its contracts with the Monsanto Company every year to ensure that products introduced in the market are legal. The restrictions on trade of modified varieties hence need to remove such restrictions for the need for agricultural produce got sustain the increasing populations. To increase the market knowledge about the existence of these foods, the Monsanto group can make use of new marketing strategies, which are more likely to be efficient when compared to the old methods of advertising. Some of the new methods may involve active participation of the consumer and the government. The use of the social sites like internet pages may help establish a greater connectivity with the constituents in the market and hence increase the trust by the consumers. Other methods may involve giving samples to customers and giving reward to its consumers. Consumers also need to get approval from the authorities showing how efficient the products may be and assuring its natives of secure commodities. The consumer attitude towards this foods results to the need for the government to protect its citizens from harmful products that may endanger their lives.

Comparative study of Verisign and TRUSTe Essay Example for Free

Comparative study of Verisign and TRUSTe Essay Web security: Comparison of websites of two companies, Verisign and TRUSTe In the modern world of business, where internet is being used on a large scale, web security is an important aspect that must be looked into for the purpose of development of business. This is extremely beneficial for people or organizations that are involved in e-commerce in some or other way. The advantage is that, if one is signing up with any of these two companies, they would provide a seal which would be displayed in the organization’s website. This would in turn increase the trust of their customers especially while passing highly confidential information such as credit card numbers. This would finally result in increasing their confidence in the organization and thereby increasing business. The present essay is intended to analyze and compare the websites of two such companies Verisign and TRUST e that offer web security for wide range of customers. Verisign provides a Secure Sockets Layer Certificate to the organizations who are signing up with them and they would provide a guarantee for security in e-commerce, communications and other interactions through internet. The other products include domain name services, identity and authentication services, enterprise security services, communication services, code signing, internet defense network and content and messaging services. In addition, they also provide a wide range of solutions for financial services, consumer products and retail companies, healthcare and life sciences and public sector. They offer extended validation services also to add on to the confidence on the site. From their website it could be understood that they offer 14 day trial offer to those who want to understand the benefit of signing up with them, before actually doing so. The site appeared to be very complex and loaded with unnecessary information. The link for existing customers did not show the names of any customer who are using their services currently. The important products of TRUSTe include web privacy seal, email privacy seal, EU safe harbor seal, Children’s privacy seal and Japan privacy seal. The site appeared to be simple less complex and could be easily understood. The mission of this company is the same as Verisign, but Children’s privacy seal which would guarantee security of information about child to the parent and Japan privacy seal which provide a security seal for all websites in Japanese language are additional programs in this site. The email privacy seal would be highly beneficial to those organizations that are undertaking email campaigns. EU safe harbor privacy seal would be beneficial to those who are doing business in Europe. It would be possible to get certification with EU Directive on Data Protection known as safe harbor framework, which is developed jointly by U. S. Department of Commerce and European Commission. This is an indication of world-class privacy standards. A trial offer is not provided in this site, but links for audio and video exerts that are intended for easy understanding of the products by clients are given. Another important attraction of the site is the display of satisfied customers for each of their programs who are world leaders in web business. Other interesting links include link for news related to web security and TRUSTe, industry events etc. They also publish a business newsletter which would carry information regarding the latest developments in the field of web security. Compared to Verisign the number of products specifically meant for business groups are less in this company. Solutions that include industry and business solutions offered by Verisign is not offered here. Thus after comparing the two site, it was found that the site of TRUSTe appeared to be simple to understand and less complex, but with more details and more helpful and truthful links. Verisign offers more products and even offer a trial period. It was felt that most of the big business organizations might prefer the service of Verisign compared to TRUSTe.

Saturday, September 21, 2019

Care for children Essay Example for Free

Care for children Essay ‘’Child care (or childcare, child minding, daycare,or preschool) is the caring for and supervision of a child or children, usually from newborn to age thirteen. Child care is the action or skill of looking after children by a day-care centre, babysitter, or other providers. Child care is a broad topic covering a wide spectrum of contexts, activities, social and cultural conventions, and institutions. The majority of child care institutions that are available require that child care providers have extensive training in first aid and are CPR certified. In addition, background checks, drug testing, and reference verification are normally a requirement Family child care In home care is known as family child care it typically is provided by nannies, au pairs, or friends and family. The child is watched inside their own home or the caregivers home, reducing exposure to outside children and illnesses. Depending on the number of children in the home, the children utilizing in-home care enjoy the greatest amount of interaction with their caregiver, forming a close bond. There are no required licensing or background checks for in-home care, making parental vigilance essential in choosing an appropriate caregiver. Nanny and au pair services provide certified caregivers and the cost of in-home care is the highest of childcare options per child, though a household with many children may find this the most convenient and affordable option. Many nannies study towards childcare qualifications. This means they are trained to create a safe and stimulating environment for your child to enjoy and thrive in. Typically, au pairs or nannies provide more than routine child care, often assisting with daily household activities, including running errands, shopping, doing laundry, fixing meals, and cleaning house. Centre-based care[edit] Commercial care centres also known as daycares are open for set hours, and provide a standardized and regulated system of care for children. Parents may choose from a commercial care centre close to their work, and some companies offer care at their facilities. Active children may thrive in the educational activities provided by a quality commercial care centre, but according to the National Centre for Early Development and Learning, children from low quality centres may be significantly less advanced in terms of vocabulary and reading skills. [1] Classes are usually largest in this type of care, ratios of children to adult caregivers will vary according to state licensing requirements. Some positives of commercial care are children gain independence, academic achievement and socialization. Informal care[edit] Informal childcare is a variation of childcare that utilizes family members as a childcare system, for example grandparents and siblings. Informal childcare is an especially inexpensive form of childcare, and is utilized typically by those who are considered poor. Parents may need to utilize informal care for a variety of reasons. Typically informal childcare is necessary for families who do not have enough funds to finance placing their children in a more expensive child care facility. Those low income families are also more apt to work longer hours on an irregular and inflexible schedule, which ultimately makes using a childcare facility that has regular business hours unlikely’’ Taken from http://en. wikipedia. org/wiki/Child_care#Family_child_care ‘’Childminders are Ofsted registered professional daycarers who look after children in their own homes. They offer a flexible service, caring for children aged from birth to sixteen years. They are only allowed to look after upto six children between the ages birth to eight (including their own). They can have more children if they work in partnership with other childminders or assistants. The service offered is unique to each family’s needs and many childminders provide evening, weekend and school holiday cover. All childminders will have completed a training course including paediatric first aid. Nanny/Home childcarers are carers, which look after children in the family home. They can fit in with unusual hours and working patterns. They can register with Ofsted on the Voluntary register, to allow families to take advantage of tax credits. This however is not compulsory. Day Nurseries can care for children aged from birth to five years and usually offer day care from 8am to 6pm, for most of the year. All day nurseries will be registered with Ofsted and inspected regularly. You can view inspection reports by visiting www. ofsted. gov. uk They can be run by private individuals, community groups, Montessori organisations, commercial businesses or by employers. Private Nursery Schools (aka Private Independent Schools) are owned privately and can offer sessional or full day care to children aged two to five. Some schools can offer a particular educational approach, for example Montessori. They may operate only during term-time or could open all year. They could be registered with Ofsted or the ISI (Independent School Directorate) (LEA) Maintained Nursery Schools offer full and part-time early years education places, typically between school hours. They are attached to primary schools. A child can attend for a full or half day. Nursery schools may also offer childcare after school (see out of school clubs). Pre-schools and playgroups offer care to children in their local community, either as a morning or afternoon session or as extended sessions including lunch. They are often run by voluntary groups but can also be run by private individuals. They care for children aged from two to five years and are usually open during term time. They differ from day nurseries in that they offer sessional based care and admit children from the age of two years old. They can be registered with Ofsted or unregistered. Independent Schools are owned privately and cater for children aged from three to sixteen. The schools are registered with Ofsted or the ISI but make their own arrangements concerning staff numbers qualifications and curriculum. If the school participates in the Early Years Foundation Stage (EYFS) curriculum, it will be inspected by Ofsted. Out of School Clubs (aka Play Centres) provide safe and stimulating play opportunities for school age children at times when schools are not open. They can operate before school in the mornings, from the end of the school day and at the end of the working day, throughout the school holidays, or a combination of all three. They typically cater for children aged four to fifteen but some non-RBKC run clubs might look after younger children.

The Impact Of Social Media Business Essay

The Impact Of Social Media Business Essay This paper presents the significance of the new and innovative economy to organizational development, adopting to the business environmental changes and managing. Design/methodology/approach -The paper analysis the factors that increase the role of social media (SM) and their influence to changes in the value added in the organization. Findings The paper contributes to the discussion about the importance of social media by enabling the access to the knowledge and the Research limitations/implications The concept is based on a theoretical view of the innovative new economy, knowledge management and the impact of social media on value creation. Practical implications out that the Originality/value SM leads to the fact that we are not talking about knowledge management, but about enabling access to knowledge. SM influence on the formation of chain supply and consequently to the value added in the enterprises in innovative economy. Keywords innovative economy, knowledge management, networking, organizational changes, social media, value added chain Paper type Research paper Introduction Sustainable development and increased uncertainty in the business environment are forcing companies to inflict as a strategic goal a constant reconstruction of a comprehensive infrastructure. This renewal based on a more flexible organizational structure (internal environment) including the introduction of modern technologies for the implementation of relationship marketing and renovation of the technological innovations. Technology has with the phenomenon of the Internet and the development of mobile networks transformed the way in which our society communicates and socializes. Technology is no longer the domain of developers and users, but is becoming a central democratic element, which allows for the continuing presence of society.  [1]   Conservative organizations demonstrate the requirements of change management policy and organizational structures based on the Taylor paradigm of the hierarchy. At the same time, it has to be aware of the ability to develop and achieve at least basic levels of literacy in the field of modern information and communication technologies (ICT), which plays an important role in the success of both economic and social development. By achieving their strategic objectives, companies will be affected by the increase in productivity, efficiency, added value and consequently, the development of economy and society [11], [20]. The business environment has been necessary to realize the negative consequences of ICT developments with the emergence of high-tech crime. Such abuses are increasing in frequency on both IT and radio-diffuse technologies. The crimes are divided into those where computers are used as a means of enforcement (computer related crime) or as an object of enforcement (computer crime) and criminal actions in the field of illegal use of the Internet [41]. In such an environment it is difficult to define and determine the appropriate boundaries of business. Competitors do not compete only with similar (or identical) business models. New ones are emerging with different approaches, techniques and thoughts that undermine the traditional rates set market share [8] (figure 1). Influence of technology development to the organizational changes Phenomenon of the Internet in the new economy has influenced in the early nineties of the twentieth century (including the Internet or the digital economy  [2]  ), the rise of the third wave of capitalism. During the last economic crisis and recession, which ended 2009 and the consequences of which the world felt in the form of low economic growth, the emergence of Internet technology, joined the digital technology  [3]  , which further affects the changes in global markets, which point out in the behaviors of the consumers and in developing new business models [37]. SOCIAL MEDIA ORGANIZATIONAL CHANGES AND ADOPTION LEGAL AND ETHICAL NORMS TECHNOLOGY GLOBALIZATION PROCESS ORGANIZATIONAL EFFICIENCY COMPETITIVE ADVANTAGE VALUE ADDED ACESS TO KNOWLEDGE The new economy has in the early 21st century led to changes in strategies, structures and management styles. For managers it is expected to dominate the release, management and use of resources, in contrast to the strategies of the old economy, which stress that the management strategy to manage the acquisition and ownership need to defend their own resources [28]. An increasing role in the technological field of ICT in the past few years has been seen in mobility, cloud computing, business intelligence systems, and SM [16].All these factors assume a leading role in ICT in developed and underdeveloped economies. Technology and economic growth during the period of transition from the new innovative economy have become inseparable [27], [37]. Innovative economy in the process of organizational evolution introduces new approaches for the development of business models. Even in the early twentieth century in the so-called old economy there was a predominant position that for a successful (profitable) business to occur significant active ownership (hierarchy) must be implemented and that those organizations need to introduce a vertical organizational structure. In the eighties in the so-called the new economy, knowledge and the flexibility of organizational structures started to significantly affect the performance of companies. In the innovative economy innovation and intuition are becoming the key success factors [9], [21], [39]. Organizational changes include internal and external factors, technology, markets, the legislation (emphasis on the protection of intellectual property), which is in line with new processes, restructuring and mergers and takeovers. Seventy percent of organizational change efforts fail. The causes for failure can be found in the fact that managers skip critical elements in the processes of change [34]. Innovative economic theory (in contrast to neoclassical) follows from the thesis that capital accumulation is the main vehicle for economic growth in todays knowledge-based economy. To change so there is also the global financial theory that during the innovation, economy favors Asset Management prior to ownership. This new business logic derives from the thesis that economic growth in the innovative economy arises due to the final product or services that are incurred as a result of knowledge [3]. The innovative entrepreneurship that has been developed based on R D and the down-regulation of activities, highlights the risk upon capital and intellectual property (patents and licenses) and fosters a networking organization that enables collaboration between companies (e.g., clustering). In the innovative economy, partnerships among organizations are based almost exclusively on human capital. Economic capital has lost the importance it still has in the new economy [7]. Network economics considers integration as a strategic instrument that affects the growth of knowledge, and increases the role of information and human knowledge in a knowledge society. The concept of network management is important as a management style that builds or appropriates synergies, particularly between information management, knowledge and human resources. Knowledge and behavior have become a power not only to the new economy but also to the innovative economy [10], [33]. Networking promotes the importance of Supply-Chain Management for the success of which it is necessary to provide unknown knowledge and prepare for the changes brought about by the development of social media  [4]  and their introduction into business operations [13], [22]. The advantage of the network structure is two-way communication. Processes operating is not run in isolation because, with two-way communication typically every person can communicate with any other person, and information can move freely within an organization f [8], [42]. Knowledge and information are part of the supporting information system which enables their transfer and processing (from the data to the end of wisdom), it is determined by knowledge management. In the given concept network knowledge management can be defined as a shift from a transaction perspective in the distribution of inter-organizational knowledge management process. Specifically, this means that the members of each exchange acquire specific skills needed to support decision-making [40]. Individual companies use outsourcing management activities in order to minimize the operating costs. Companies are therefore compensated for: the purchase of thier own information system (introduction of cloud computing), own implementation of marketing activities (setting up their own social platforms on the existing activity), finance, shared services and the production specific parts of a product, of which the production is not a core activity. The company has to be aware that decisions on the implementation of external operations are risk and that such decisions significantly affect company performance [20]. Management of supply chains is an important part of the value chain by Porter [30], who developed a model to determine the development of rival advantages. Porter stresses the need to identify competitive advantages seen in the company as a whole. Cost-effectiveness and successful differentiation are important factors in the chain of activities for the success of companies that bring value to customers. In the Internet age, the value chain has become a basic tool for understanding the impact of information technology on business. The company starts to integrate the value chain and entire value system, which includes suppliers, distribution channels and consumers. Importance of Supply-Chain Management SCM and customer relationship management CRM is to bring together applications, which include consumers, distribution channels, supply links for ordering example, production orders and deliveries. Development of new technologies to further product development or integration services an d exchange of complex models among partners and consumers, which build on the exchange of information through social media. The show began after the onset of the need for identifying the impact of social software solutions upon knowledge management and determining the value of knowledge in enterprises [6], [31], [38]. Von Krogh [38], points out that the SM leads to the fact that we are not talking about knowledge management, but about enabling access to knowledge. Social tools are in fact opening channels of communication with businesses, universities, research institutes, suppliers, customers, users, competitors, etc. This theoretical overview ended with description of the quite new concept of the creative economy. It connects creativity, knowledge and innovation economy. The concept is to encourage investment in innovative technologies and to encourage a period of recession, a new economic cycle and stimulate economic growth [14]. The importance of new technologies for the business development Software applications based on the Internet are entering into all aspects of industrial and service sectors. Web technology provides better opportunities for companies to create strategic priority positions, than they could before any other information technology [31]. An issue that Porter [31], exposed is how to use the Internet in a way that will influence an increase in economic value? The author exposed two factors that determine profitability: industry structure and sustainable competitive advantage; a universal factor which exceeds any form of technology or business. Their effectiveness varies from company to company and from industry to industry. The Internet has an important impact on business development and in connecting relations in business to consumer (B2C) and business to business (B2B). Thus it has gained an important role in company performance and thus results in profit, which depends on the specifics of individual companies or industries. The expansion of online por tals and blogs is increasing the communication among Internet users (potential customers). This leads to an exchange of opinions on the quality of products or services. The Internet has influenced the development of relations between consumers (C2C), which has a significant relationship to the creation of consumer perception of the quality of brand or company reputation. Progress and development of Web technology have an enormous impact on the evolutionary changes in social, economic and cultural fields [32]. A capacity to adapt is conditional with changes in organizational behavior such as with the initiation and adaptation of technological innovations [36]. CRITICAL INFRASTRUCTURE eeffeeeeeeeeccddddd+++++*****INFRASTRUCUTRE interactivity applications Growth of do commerce on demand connect communicate collaborate real time on demand (from) distance *Critical infrastructure: IT developments and breakthroughs Organizations have to adapt to changes in environment if they wish to survive. In the 21 century we are witnesses to global warming and climate change. Society and organizations are looking for solutions within the concept of sustainable development, which will affect all levels of contemporary culture organizations, whose task will be a close relationship with global challenges. Private organizations will need to consider how environmental responsibility starts in their basic concept of development and this will also affect the organizational culture [35]. In cultural fields organizations are exposed to cases of managing the culture and limiting behavior of group members through sharing the same norms. In todays increasingly networked and virtual world one must be aware that each group consists of members coming from different social background, ethnic group, country, etc All this affects in to the culture of the organizations [35]. Launch of new ICTs in the knowledge-based industry The knowledge-based industry achieves its performance with the ability to develop new knowledge and the use thereof in the development of new products and services. Within organizations, the emphasis on knowledge management, and the processes within an organization geared to the development and dissemination of knowledge throughout the organization. An essential role in these processes is played by the workforce at all levels of he organization; whose ideas and insights serve to create knowledge, and the organizations competitive advantage (A Dictionary of Human Resource Management 2008). Between knowledge based industry classified automotive industry, information industry, pharmaceutical and healthcare industries and media and entertainment industry Phenomenon online platforms that represent social media (SM) (Table 1) have acquired a large force in 2004, when Facebook announced: We give people the power to share and make the world more open and connected [23]. During this period a new form of social media has formed, Twitter, which currently has a billion registered users who generate 175 million messages (tweets) daily. Use of online media is growing people and organizations use them for self-promotion, dissemination and the exchange of information users express their opinions, criticisms and compliments and straight communication [2]. TABLE I: examples of social media for business 1. Social-Media/Social-Bookmarking Sites: for share favorite sites on the Web with potential customers and business partners by commenting on, uploading and ranking different news, articles and company blogs. Reddit, Digg, Del.icio.us, Technorati, Ning, Furl, WikiHow, Youtube, Ma.gnolia. 2. Professional-Networking Sites: online networking communities for companies or individuals for promotion, recruiting, business opportunities. Linkdeln, Xing, Focus, Facebook. Ecademy, Research gate, Plaxo 3. Niche Social-Media Sites: sites convenient for linking up for attainability business target audience. Pixel Groovy, Mixx, Tweako, Small Business Brief, Sphinn 4. General Social-Media Sites: opportunities for advertise, promotion etc. Wikipedia, Newsvine, Wetpaint, Twitter 5. Job sites: suitable for searching for high qualified candidates. CareerBuilder.com, The Wall Street Journals CareerJournal, Sologig Todays knowledge society, in addition to knowledge-intensive processes, is including the benefits of creating and finding new information with communication technologies. Following the implementation of new web-based solutions (Web 2.0) the term Enterprise 2.0 has been established for companies using new technological solutions that include digital media and social software solutions for business purposes [23], [24]. Social media tools enable the creation of new forms of connections and contribute to the maintenance of social connections (networks). It has never been possible to share mutual information and knowledge so quickly on a global scale. Social media allow instant transfers of video and picture material, as well as maintaining blogs. This gives rise to the joint efforts of the public resulting in a new, often freely accessible database of information and knowledge. The design and structure of social media links the development of digital media technologies (e.g. digital signage) and the decline in prices increasingly influence in facilitating the transfer of information events in ways not previously possible (e.g., corporate television, video portals, etc.). Social networks are growing in different environments and strongly influence the changes in society, technology and business practice [15], [12]. e commerce New IT capabilities competitive strategies efficiency of operations social networks rule of management Companies should be aware that the customers (internet tools users) are becoming the new marketers (viral marketing: mouth to mouth communication + SM), with extensive opinion-leading talks about the brand (table 3) [12]. All these factors come together through social media to create an external image of the company, which will depend on its reputation and consequently, the value of the firm (e.g., informing the interested public through the website if a corporation, showing the relationship to both owners and the media and consequently, affect the value shares) [18]. Organizations have no influence upon customer publications through social media. They can only publish a retaliatory explanation later and try through to decrease potential damage to their image. Viral marketing has had an influence on reducing the role of PR and marketing agencies. Technology today allows companies to create personal communication blogs, or use other similar social platforms. Companies can even invest in their own social programs and store and transfer them via digital media. Social media Customer Viral marketing Customer Viral marketing Customer Organization Fig. 1. Social media communication The development of the management skills based on the influence of technological change which lead to existence of the concept of KM 2.0. Von Krogh [38], notes that in the context of the impact of social software solutions onto the generation of KM and upgrades to increase the added value of organizational knowledge, there is a need to focus on: â‚ ¬Ã‚ ­ Identification of indications of how people adapt their communication with the external environment in terms of quality, distinctiveness and ownership of data, information and knowledge, â‚ ¬Ã‚ ­ How people account for the risk of sharing their content with strangers. Are people receptive to the issues of ownership and transfer of data between strangers (the problem of transmission of information from researchers and developers on outside experts to help create the so-called open innovation? â‚ ¬Ã‚ ­ How it affects the takeover or merger of the development company that owns the new technologies developed by its members to communicate with experts in acquiring. The impact of social media to value added in knowledge-based industries Knowledge is already seen as the key factor of a sustainable competitive advantage in the new economy. An organizations need to develop an organizational culture to raise the level of awareness of employees to create and share knowledge is the basic concept of business, allowing further growth of the organization. An organizational culture based on sharing knowledge, providing opportunities for the development of KM processes, which are closely associated with the creation of added value is essential [19], [29]. The organization has to take its objectives into account, their knowledge and know-how from the environment, to establish a policy to customer relationship management (CRM) and suppliers, develop a marketing strategy that provides market positioning and design of brand loyalty. These resources constitute social capital, which occurs in two forms: as an internal adhesive to create the organizational culture or as an external agent relationship. Keeping these two forms of social capital requires different approaches to individual forms [26]. Social media has become an important source of knowledge and enables the creation of the content value chain. This is achieved by linking complementary organizations and respective organizations with their distributors and customers [26], [38]. The purpose of networking between organizations is the tendency to develop and implement technology solutions and processes that will enhance the organizational added value and bring added value to the customer in the form of utility value. Linked organizations that constitute the value chain have to reach decisions on strategies to increase the added value (e.g., acquisition, accumulation and divestment) with a consensus with partners. In order for successful participation to occur in the value chain, organizations have to identify common goals, be complementary and trust each other [25]. Knowledge that is transmitted through social media will impact favorably on added value provided that the information delivered to the customer at any moment will be of sound quality, accuracy and up-to-date.. The increase in the effective implementation of the dissemination of information via the SM (Facebook, Twitter, Youtube, proprietary platforms, etc), Increase the dissemination of information on the advertised product, service, etc Organizations must ensure that the flow of information through social media is properly secured, and that they will not lose their knowledge [38]. With such policy the use of SM in the field of marketing communication in knowledge based industry will increase the reliability of the information and the general perception of loyalty to the brand and the organizations good name. This will increase the ROI of social media compared to classic media [18]. Consequently this will lead to higher added value in knowledge based industry. Management changes Processes of creation Results the value added with SM HRM Technological development enabling the aces to knowledge financial performance Enterprise infrastructure Relations in supply change feedback Marketing trading non financial B2B, B2C and C2C performance Service unconscious marketing BSC, human capital Unwanted marketing (spam) Conclusions The emergence of the Web in the new economy has highly influenced the development of new forms of communication and socializing. With the expansion of social media during the innovative economy there have been qualitative leaps in the communication and transmission of information. Social media has changed the focus on KM from managing the knowledge to the providing of the access to knowledge. Social media allows access to data and video information to a broad range of potential consumers. The proper marketing communication strategy using SM allows both a permanent presence in the IT ecosystem and quick response to any negative responses to the public. The inexpensive media campaign over the SM reaches a relatively large volume of potential consumers, indeed in any time of day and affects the higher ROI than by the use of traditional media. Consequently, it affects the higher value added to the organizations. Literature review A Dictionary of Human Resource Management. 2008. E. Heery and M. Noon, Ed. Oxford University Press. [Online]. Available: http://www.oxfordreference.com/views/ENTRY.html?subview=Mainentry=t162.e679 P. Andre, M. Bernstein and K. Luther, What Makes a Great Tweet? Harvard Business Review, vol.90, no.5, May 2012, pp. 36-37. C. Antonelli. 2003. The Economics of Innovation, New Technologies, and Structural Change. London, GB: Routledge, 2003, ch. 2, pp. 82 Http://www.oxfordreference.com/views/ENTRY.html?subview=Mainentry=t162.e679 M. Assen, B. 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